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Which are the 5 ethical fashion brands to follow on Instagram?

We discovered these gorgeous brands on our favourite #inspo sharing app: Instagram. Often times it only takes a glance before you start to wish the pieces you see would magically appear in your wardrobe.  At the back of your mind, you might wish these swish companies were as full of integrity as they are of elegance and beauty. But, like many things in life, it takes research to discover the truth for yourself. Lo and behold, we found that these beautiful brands have indeed got the magic combination of style and substance. In Group 1 of our series, we take a look at brands that are more on the affordable end of the spectrum.

5. Winser London

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Winser London Screams quintessential English-ness without being stuffy or dull. Far from it, their collections are demure in a 5th Ave. kind of way, yet their aesthetics (from the cut of their garments to their models’ confidence) exudes sex appeal. When we see Winser, we think feminine, strong, ambitious yet gracious.

4. Stutterheim

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Stutterheim is the epitome of Scandi cool. Not only is their winter wear practical, it is simultaneously chic yet unpretentious – a difficult feat for any brand to accomplish. Not only that, but their prolific founder Alexander Stutterheim, is launching a new brand of knitwear that will pushes the boundaries of a brand’s ethical accountability to the limits. Now there’s a designer we want to get behind.

3. Made by Riley

What we love about Made By Riley is its embrace of the casual day wear. Think about it, many noble companies focus their attentions on occasion wear, outerwear, evening wear, resort… But we at SMUK came to an ugly realization; fast fashion has its claws in us because they provide us with basics. Simply put, they make our everyday, necessary garments addictively cheap so that anything at a higher price feels positively abnormal. We need more brands like MBR. Not to mention that their founder, Riley Uggla, has a heart of gold.

2. Amour Vert

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Amour Vert literally translates as ‘green love.’ The founders stated that they felt motivated to make a change when they first discovered that the fashion industry is the second most polluting industry in the world. The brand’s philosophy is to protect our planet without sacrificing style. Their motto: ‘smart fashion is the future.’ We conquer.

1. The Reformation

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Lastly, our head of content’s all time favorite: The Reformation. At the risk of sounding shady, it doesn’t look like an ‘ethical fashion brand.’ That is to say, it far surpasses the aesthetic standards of most mainstream brands, let alone the standards of the often stereotyped ethical fashion world. Their motto says it all: ‘being naked is the #1 most sustainable option. We’re #2.’ Enough said. And praise hands.

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