we believe

We believe there’s an undiscovered power in encouraging women to embrace their natural beauty, to feel comfortable and beautiful within themselves. We love to spend our time with our guests, collaborating with them to create looks they’ll absolutely love.

Our aim is to encourage them to cherish how truly beautiful they are

our philosophy

SMUK does not only care about how you look on the outside, but feeling fantastic on the inside is just as important to us. We care about life, about the world we inhabit and about you. Therefore, we’ve created SMUK UNIVERSE to introduce you to a more conscious and beautiful lifestyle: starting from within.

Our mission is to make women feel beautiful inside and out!

what we do

The 1400 sq. ft space will reflect the Scandinavian simplicity and a luxurious feeling of natural beauty and well-being. The purpose is to offer our guests an un-compromised experience of relaxation and the feeling of home; enhancing a personalised relationship with the stylist and encouraging women to feel comfortable and beautiful.

SMUK London will be using and selling organic and sustainable products, as well as showcasing Scandinavian designer items. The experience we offer our guests include everything from beauty, massages, nails to a variety of bespoke hair services by some of London’s best in their field.