ABOUT US
Welcome to SMUK* London, an eco-conscious hair, beauty and lifestyle studio in Belgravia.
Founded by Danish Celebrity Stylist and Make-Up Artist Miabella Ristorp, SMUK London has gathered around her a professional and friendly team who are dedicated to creating healthy and natural-looking hair.
At our luxurious Belgravia hair salon, we are committed to sustainability and environmental consciousness. We strive to minimise our ecological impact by selecting eco-friendly and ethically sourced hair care products. By choosing us, you not only support the health of your hair but also contribute to a greener and more sustainable future.
Our luxury hair and make-up services are available for everyone. Services include cutting & styling, hair colour, hair extensions, keratin treatments, hair treatments, bridal hair & packages. We also offer nail, lash and brow treatments.
Your service will be carried out in our design-led and relaxing interior that contributes to wellbeing as per the hygge* concept of life. We aim to help you to feel relaxed, welcomed and beautiful inside and out.
*SMUK = 'beautiful' in Danish. Hygge = a Danish concept of coziness and well-being.
THE SMUK TEAM
Our hair stylists are among the industry's finest, combining skill, innovation, and a passion for crafting hair that reflects your unique beauty. We believe that every guest is more than an appointment; they're an individual with distinct needs and desires.
That's why our stylists tailor each session to ensure your experience is nothing short of exceptional. Whether it's a subtle trim or a transformative hairstyle, our focus remains on nurturing and enhancing the natural beauty of your hair.
Our stylists use techniques and products that prioritise your hair's well-being, ensuring it looks and feels its absolute best. From precision haircuts to organic hair colour that enriches without compromising, our team is committed to crafting styles that effortlessly reflect your individuality.
Come and experience the dedication, innovation, and personal touch with our exceptional stylists.
THE SMUK EXPERIENCE
Step into a world of warmth, comfort, and pure coziness at SMUK London as we bring you the hygge experience inspired by the Danish way of life. Hygge (pronounced 'hoo-gah') embodies the art of creating a soothing and nurturing atmosphere, where relaxation and well-being take centre. It's about finding joy in the simple things, being in the present moment, and cultivating a sense of cozy contentment.
From the moment you step through our doors, you'll be enveloped in a warm ambiance and greeted by our friendly team dedicated to ensuring your comfort. With lifestyle books, warm lighting, and a soothing ambiance, this space is designed to make you feel right at home. It's where you can unwind, sip on a cup of herbal tea, and take a moment to relax before your transformation begins.
Join us in embracing the Danish way of life and discover the joy of hygge at SMUK London.
Read on to find out what our clients have to say about the SMUK Experience...
I have been coming to SMUK for around four years and always have the best experience. Irene is such a talented hairdresser, she takes such pride in her work and I always leave feeling amazing with healthy, happy hair. I couldn’t go anywhere else! Thank you for all your hard work xxx
From Sian
It was my first visit to the salon and Irene is amazing! She is a great listener, understands what I wanted and made it happened. She also gave me honest pros and cons advice which gave me an opportunity to think again. She’s so creative and also caring. Her colleague was also so complimentary, amazing team. Defiantly going back again!! Thank you Irene
From Hiroe
Sergio has been my “ go to” hair stylist for the past 10 years. He is simply brilliant as well as being a lovely, friendly and warm human being. The whole experience at SMUK is relaxing and welcoming. A first class salon in a nice location.
From Sanjev
Had a lovely time last Saturday at Smuk with my beloved Sergio Giannasso. Lively salon, delicious coffee and two expert hands that every time can work their magic and surprise me even after more than 10 years! We did some balayage kind of highlights, a wonderful gloss and a very much needed cut. All topped up with lovely hair oils and treatments nourishing my hair so that at the end it is silky smooth, healthy, soft and shiny. I always look forward to seeing the result of his work and I love it all the time! Sergio - my dear - you are so talented and gifted! Best creative hairstylist in London xxx
From Clelia
Agata was so lovely and did my hair exactly how I wanted it - she took her time to make sure it looked good. The products used smelt amazing and made my hair so soft and shiny. Would definitely book with her again and recommend!
From Eve
I couldn’t be happier with how my hair looked and felt when I left SMUK. The studio was beautiful, the space was so welcoming and Amanda did an amazing job on my blonde hair.
From Gina
A CONSCIOUS COMMITMENT
Every step we take is a commitment to a greener future. At our salon, it's more than just hair and beauty; it's a dedication to sustainability that benefits both you and the planet.
We're proud partners with industry leaders who share our vision. OWAY, Oribe, Green Salon Collective, Eco-Heads, Scrummi, Foil.Me, and our sustainable dried flowers and plants from Blooming Flair – these partnerships are rooted in our pledge to make a positive impact on the environment.
OWAY stands at the forefront of our ethos, crafting organic hair products that honour nature's integrity. Together with Green Salon Collective, we actively reduce our salon waste, ensuring a more eco-friendly approach to beauty. Eco-Heads contributes with innovative technology, allowing us to conserve water while delivering exceptional service.
Our commitment extends beyond products to practices. Scrummi provides sustainable, disposable salon towels, minimising our ecological footprint. Foil.Me supports our efforts by offering recyclable, reusable foils, aiding in our mission for a sustainable future.
Adding a touch of natural beauty, our partnership with Blooming Flair brings sustainable dried flowers and plants into our space, enhancing our commitment to eco-conscious aesthetics.
Together, these partnerships represent our conscious effort to weave sustainability into every aspect of your salon experience. At our salon, 'good for the planet, good for you' isn't just a tagline; it's a promise we live by. Join us on this journey toward a more sustainable, beautiful world.
